keyboardsanddarkness asked: Hope I'm not late on the office hours. Hi! My question is this: how do you balance being active online, working on your projects and marketing already-finished projects? As a writer trying to be more public(ish), I feel like I'm floundering as I try to find myself in all those pop words like brand and platform and "interact with your fans!" and so on and so forth.
Forget about that shit. Show your work.
What you do online should be in the middle of a venn diagram between what’s helpful and/or interesting to you and what’s helpful and/or interesting to others.
For example: I use this Tumblr as a way to keep track of stuff I’m interested in, and research I’m doing. But I SHARE it in a way that might be interesting to other people. So what I get then is basically a public file folder that benefits both me and the people who follow the Tumblr.
As far as balancing working and sharing, it goes in this order:
You do your work, then every day you find a little bit of your process that you can share with others. Depending on where you are in the process, sometimes it’s in-progress work, sometimes it’s research or something you’re reading, sometimes it’s a finished work, and sometimes it’s a story about what something you’ve made is doing out in the world.
But again, sorry for the hard sell, but I wrote my whole next book about this. You should pre-order it!
Great advice on working and sharing from Austin Kleon